the circus at kinetica art fair

Kinetica Art Fair

Ambika P3 gallery

03-06.02.2011

Spotlight Entrance Sign

In its 3rd year from the debut in 2009, Kinetica Art Fair has gained the status of flagship event in London's art world for February, and provides a fundamentally different flavour to art-lovers from January's London Art Fair.

As of last year, there's a 'weclome' piece at the entrance to the fair - however it is ironically full of EXIT signs:

Exit-Wall by Cécile Colle & Ralf Nuhn

There are also some layout changes to various parts of the fair - the cafe has moved from below the main entrance platform to the platform, right behind the reception counter, replacing the souvenoir and kinetica publications / merchandise shop. One may wonder whether the sales of merchandise would be significantly affected because it exists only as one of the exhibition stands now, losing its prominent physical location. Or perhaps the sales of food & beverage is a much more profitable business which even the organiser can't resist the tempt to make more money from it?

The bar has moved from the main exhibition level to the entrance level

There is an anchor piece at each end wall of the gallery - a moving floral matrix (above) as the backdrop of the bar, and a video projection wall (below) at the other end. This actually helps to contain the space and give some visual stimulations to people when they are walking across the exhibition stands at the main exhibition area and looking up.